Casino Royale - 1967

Casino Royale is a 1967 epic surrealistic satire originally produced by Columbia Pictures starring an ensemble cast of directors and actors. It is set as a satire of the James Bond film series and the spy genre and is lightly based on Ian Fleming's first James Bond novel.

The film stars David Niven as the original Bond, Sir James Bond 007. Forced out of retirement to investigate the deaths and disappearances of international spies, he soon battles the mysterious Dr. Noah and SMERSH.

The film's famous slogan : "Casino Royale is too much ... for one James Bond!" refers to Bond's ruse to mislead SMERSH in which six other agents are designated as "James Bond", namely, Baccarat master Evelyn Tremble (Peter Sellers), millionaire spy Vesper Lynd (Ursula Andress), his secretary Miss Moneypenny (Barbara Bouchet), Bond's daughter with Mata Hari, Mata Bond (Joanna Pettet) and British agents "Coop" (Terence Cooper) and "The Detainer" (Daliah Lavi).

Charles K. Feldman, the producer, had acquired the film rights and had attempted to get Casino Royale made as an official James Bond movie (i.e. one made by EON Productions); however, the producers of the official series, Albert R. Broccoli and Harry Saltzman, had turned him down. Believing that he could not compete with the official series, Feldman resolved to produce the film as a satire.

The "chaotic" nature of the production was featured heavily in contemporary reviews. Roger Ebert said "This is possibly the most indulgent film ever made," and Variety said "it lacked discipline and cohesion."

Despite the lukewarm nature of the reviews the pull of the James Bond name was sufficient to make it the third highest grossing movie in North America in 1967 with a gross of $22,744,718 and a worldwide total of $41,744,718 ($252,000,000 adjusted).

Orson Welles attributed the success of the film to a marketing strategy that featured a naked tattooed lady on the film's posters and print ads.